To finish the program, you’ll have to demonstrate your knowledge by completing a capstone project.
You’ll learn new skills and information through written material, video lectures, quizzes, and feedback from your instructor on class assignments. To make sure your social media skills stay current, the course content gets updated every quarter. Content, Advertising, and Social Integrated Marketing Communications (IMC)Īs you work through the curriculum, you’ll learn how to expand your reach, establish your brand, build your social media marketing strategy, analyze related metrics, and become an influencer in your industry.Engagement and Nurture Marketing Strategies.Classes are offered by Northwestern University, taught by the institution’s faculty, and include: We like this course of study as our overall pick because it’s actually a series of five classes that comprise the Social Media Marketing Specialization.
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